When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.
The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few other professions have learned "the 300 rule" through their own personal experience.
"The 300 rule" states that the average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors tend to need to make room for 300 mourners. You get the idea.
DOODLING WITH CIRCLES OF INFLUENCE
Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.
Next, contemplate the people in your parents` circle of influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your folks know. Now draw your parents` circle of influence on your piece of paper.
Your circle and your parents` circle will intersect in one area, although the larger majority of the two circles will not intersect. If you are like most people, the two circles on your page at this point looks very similar to the MasterCard logo.
Now imagine drawing a page full of intersecting circles, each circle representing the circle of influence of the people who are within your own circle of influence. Imagine trying to encapsulate an accurate rendering of where your circle and the circle of your friends will actually intersect.
Some circles will share a large area of space, while others will barely cover one another.
Actually, you can only imagine at this point what your piece of paper will look like. The actual layout of the circles imagined in this analogy is simply too overwhelming for the mind to comprehend.
THE BIG PICTURE
300 multiplied by 300 equals 90,000. By using the analogy of doodles in the previous section, the average person can actually network with up to 90,000 people! Even factoring in the overlap, one can still probably network with 50,000 people through their own circle of influence!
Simply amazing, isn`t it?
HERE IS THE SECRET TO YOUR SUCCESS
There are 300 people on this planet whom you have a reasonable amount of influence. Take advantage of this fact. Make darn sure that every person within your own circle of influence KNOWS that you are in business for yourself, and make sure they understand what your business offers.
When your friend is asked to make a referral, they will recommend you.
PASSIVE VERSUS ACTIVE REFERRAL NETWORKING
When people ask your friends for a referral and your friend mentions your business, that is passive referral networking.
Active referral networking is when you can get your friends go directly to their friends and say "Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make the referral to his business?"
If you can get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign.
Think about that for a moment.
Most people only dream of reaching 50,000 potential customers with their television advertising dollars. You now have the knowledge to reach 50,000 people without spending a single penny.
Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment, your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, Im in the middle of something important here, but how can I say no to those eyes? Ill be right back...
Ok, that wasnt so bad was it? Shes happy, Im happy (having bonded with my daughter) and now Im back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Naptime does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, then outline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play.
Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.
Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is a sign of character, right. ;-)
I am venturing to guess that the person who devised the door lock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your door should remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler.
Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations
*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far outweigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment, your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, Im in the middle of something important here, but how can I say no to those eyes? Ill be right back...
Ok, that wasnt so bad was it? Shes happy, Im happy (having bonded with my daughter) and now Im back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Naptime does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, then outline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play.
Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.
Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is a sign of character, right. ;-)
I am venturing to guess that the person who devised the door lock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your door should remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler.
Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations
*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far outweigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
How to Stay Focused on Your Home Business Goals
When you are the owner of a home business, you will find hundreds of distractions that vie for your time, energy and focus.
Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video games, television, neighborhood children, visitors, and so many more.
As an owner of a home based business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own a home business? Was your goal to work from home so that you can share in the lives of your children?
Was your goal to be out from under the rule of a tyrannical boss? Was your goal to have the freedom to work when it is convenient for you? Was your goal to make tons of money working for yourself?
Here`s a few good tips that will help you stay focused on your home business:
TIP #1:
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. It is far too easy to let circumstance drive your activities --- and when circumstance is in the driver`s seat, you are more likely to crash and burn.
TIP #2:
Remember --- your own business is a lot like a real job. Some people go to work to play, some go to socialize, and others --- most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for yourself, your salary is directly proportional to your productivity. Therefore, wouldn`t it make sense to stay focused on getting as much done in as short of a period as possible?
Go to work to work and to make money. Leave playtime and recreation for when your workday has ended.
TIP #3:
When you are dealing with family in the course of your workday, it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you should also work hard to make sure you dedicate a specific number of hours to your workday.
With older children, it is much easier to tell them that you will be working between the hours of x and y. Your children and your friends must understand that certain hours of your day are devoted to the activities of your business.
TIP #4:
Don`t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then they are not actually working.
Well-meaning people may try to fill your doorway to bring advice about getting a real job. Others may simply believe that if you are at home, then you are fair game for chitchat and socialization.
You must stand firm. You must make certain your friends and family understands that when you are working, then you ARE working! If they wish to socialize with you, then they need to do it during the hours that are not dedicated to your home business.
You are the only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your home business, unless you make the effort to make sure that they have the same respect for your business that you do.
TIP #5:
You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in the morning and one hour in the afternoon to handling your written communications.
Unless you dedicate certain times to the handling of these communications, you will soon find yourself on the downward slope of decreased productivity.
TIP #6:
When you find yourself spending too much time doing non-productive activities, then you should seriously consider finding a third-party service provider who will assist you in those non-profitable business activities.
As an example, you might be in the mail-order business. You might believe that your time is best spent writing ad copy and setting up your advertising, but you find yourself spending far too much time taking care of your books to take care of your advertising in the manner that you should. In this event, it might make more sense to hire a bookkeeper to handle your financial records for you.
CONCLUSION:
In the end, the success of your home business is entirely and completely reliant upon you and the decisions that you make.
You had your reasons for deciding to start your own home based business. You must always keep your reasons in the forefront of your mind. You must always be able to rely upon your own self and your dedication to the success of your business.
Your friends and family might be annoyed that they cannot come visit upon their own whim, but when success comes to you and your business, they will better appreciate you for putting your foot down when necessary.
Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.
Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video games, television, neighborhood children, visitors, and so many more.
As an owner of a home based business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own a home business? Was your goal to work from home so that you can share in the lives of your children?
Was your goal to be out from under the rule of a tyrannical boss? Was your goal to have the freedom to work when it is convenient for you? Was your goal to make tons of money working for yourself?
Here`s a few good tips that will help you stay focused on your home business:
TIP #1:
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. It is far too easy to let circumstance drive your activities --- and when circumstance is in the driver`s seat, you are more likely to crash and burn.
TIP #2:
Remember --- your own business is a lot like a real job. Some people go to work to play, some go to socialize, and others --- most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for yourself, your salary is directly proportional to your productivity. Therefore, wouldn`t it make sense to stay focused on getting as much done in as short of a period as possible?
Go to work to work and to make money. Leave playtime and recreation for when your workday has ended.
TIP #3:
When you are dealing with family in the course of your workday, it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you should also work hard to make sure you dedicate a specific number of hours to your workday.
With older children, it is much easier to tell them that you will be working between the hours of x and y. Your children and your friends must understand that certain hours of your day are devoted to the activities of your business.
TIP #4:
Don`t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then they are not actually working.
Well-meaning people may try to fill your doorway to bring advice about getting a real job. Others may simply believe that if you are at home, then you are fair game for chitchat and socialization.
You must stand firm. You must make certain your friends and family understands that when you are working, then you ARE working! If they wish to socialize with you, then they need to do it during the hours that are not dedicated to your home business.
You are the only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your home business, unless you make the effort to make sure that they have the same respect for your business that you do.
TIP #5:
You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in the morning and one hour in the afternoon to handling your written communications.
Unless you dedicate certain times to the handling of these communications, you will soon find yourself on the downward slope of decreased productivity.
TIP #6:
When you find yourself spending too much time doing non-productive activities, then you should seriously consider finding a third-party service provider who will assist you in those non-profitable business activities.
As an example, you might be in the mail-order business. You might believe that your time is best spent writing ad copy and setting up your advertising, but you find yourself spending far too much time taking care of your books to take care of your advertising in the manner that you should. In this event, it might make more sense to hire a bookkeeper to handle your financial records for you.
CONCLUSION:
In the end, the success of your home business is entirely and completely reliant upon you and the decisions that you make.
You had your reasons for deciding to start your own home based business. You must always keep your reasons in the forefront of your mind. You must always be able to rely upon your own self and your dedication to the success of your business.
Your friends and family might be annoyed that they cannot come visit upon their own whim, but when success comes to you and your business, they will better appreciate you for putting your foot down when necessary.
Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.
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