Business Blogging - Setting Up Your Blog To Maximize Your Results Online by rockeyjakes

Organizing your blog and your blog posts will make a difference in how well you are perceived on the internet. By simply taking the time to plan, you can have a blog that represents you well and provides valuable and interesting content to your readers. Business blogging is serious business, so see it as an opportunity to present yourself and your topic in the best possible way. Here are some things to think about, whether you have been blogging for several years or are new to the blogosphere.

Think about the overall design of your blog when you are choosing the colors, graphics, and layout. Will it appeal to your target audience. People make decisions subconsciously when they arrive at your blog.

Categories - Choose the categories that you will write about very carefully. These words and phrases are keywords that will help your readers to find your blog when they are searching on the internet. Having the right categories will also make it easier for people to find the information they are looking for when they visit your site. They can simply click on the category name and read all of the posts you have made under that category.

Sidebar column - You will want to have two columns on your blog. The left column will contain all of your blog posts and the right column will be your sidebar. This is where you can add links to other sites, and your opt-in box will be in the upper right-hand corner of the sidebar. This configuration is best for search engine optimization and will make it easier to build your list by collecting the names and email addresses of your visitors.

Opt-in box - Be sure to offer a free report, eBook, or audio file in exchange for the person's contact information. This can be just a few pages long if it is in writing, or thirty minutes or less if it is an audio recording. This will also give you an additional opportunity to tell your new prospect more about yourself and what you do.

Picture - Include a picture of yourself so that people can begin to connect with you immediately when they reach your blog. A headshot, or one from the waist up is best so that people can see what you look like.

Title - Choose a title for your blog that tells people exactly what your blog is about. You will also want to have a tag line that includes your name, as well as a benefit your blog will provide to your readers.

Domain name - This name can be the same as your title, but it does not have to be. Choose a domain name that contains at least one of your keywords, is not too long, easy to spell, and easy to remember. This is not as easy as it sounds because so many domain names have already been taken. Your first choice should also be a dot com domain name, because people are so used to using that extension.

Social media - Becoming active in sites such as Facebook, Twitter, and other social networking sites will make it much easier for you to attract readers to your blog. Spend your time on these sites wisely or will find that they take up a disproportionate number of hours each day.

Posting schedule - Make a schedule to post to your blog, and then stick with it. You may want to have one day to do book reviews and another to answer your readers questions. Post as often as you possibly can to make your blog content rich.

Using these ideas as a guide will help you to establish yourself online as a blogger of influence. Get started today and enjoy the benefits of building your online business through blogging.

To learn more, visit www.instant-blog-and-ping.com www.rss-announcers.com

Article Source: Business Blogging - Setting Up Your Blog To Maximize Your Results Online

Tips You Should Consider When purchasing an AdSense Site

Tips You Should Consider When purchasing an AdSense Site! by rockeyjakes

There are hundreds of thousands of web templates out there, but not all of them make for good AdSense templates. As the popularity of Google's AdSense program grew, many web designers started creating templates that allow for easy contextual ad integration. Making money online is now a possibility, and you can win cash in no time with AdSense, once your business is set up. And there's really not a lot that you need to work from home using AdSense. Here are a few tips you should consider when purchasing an AdSense website template:

* The best Google AdSense templates are the simple ones. Forget Flash animations and complex menus and go for clear structures and logical link placements.
* Don't choose flashy graphics, and don't use a lot of photographs, as these divert the visitor's attention from the ads.
* The best places to ad your contextual ads are the top of the site, below the banner, the left side menu and the center of the site. Your chosen Google Adsense template should allow for easy ad integration in these areas.
* Personalize your AdSense templates if you wish, but this is not going to make you more online cash. The best way to increase your AdSense revenue is to experiment with ad placement and colors until you see the best CTRs.
* You may think that, out of all work from home jobs and online job opportunities, Google AdSense is the least complicated one - true, but only after you manage to understand all the subtleties behind the system. This is why you should go with a Google AdSense template that plays by the rules and is not too complex or extravagant - you can develop funkier sites in the future, but for now stick with a simple hierarchy and logical structure.

AdSense ready website information

Purchasing an AdSense ready website is a good idea, especially if you don't know much about web development, but there are a few things to take care of. There are basically two types of AdSense ready websites - the duplicate content websites which get sold over and over and custom-made, original AdSense ready websites. Let's have a look at both of them:

Recycled Google AdSense ready website - let's call them recycled because they get used over and over and over. You can purchase 10, 50 or 150 websites, each with hundreds of pages, for less than $100! Of course, these websites get sold, in their exact same form, to hundreds or thousands of other people. While these Google AdSense ready website offers are great because they offer a good structure and are designed to allow for easy and efficient contextual ad integration, they also rank lower in the search engine results.

This is because they have duplicate content - hundreds of people have the same site as you, only hosted on a different server and under a different domain name. However, what you loose in search engine rankings you make up in structure and content quality. And with a few dozen Google AdSense ready websites like these, you only need to handle some high quality link exchanges, or get visitors on your sites through the other program offered by Google to advertisers - AdWords.

Unique content AdSense ready websites are the other option. You will most likely pay a few hundred dollars for a unique website with 15-25 pages of original content. Instead of a hundred duplicate content websites you will have just one original website.

It's hard to say which option will allow you to earn more from your online business, but it's clear that your unique content website will outrank duplicate content in the search engines. An original AdSense ready website offers a more stable income level, and you can grow it into a top ranking site in time. Your online earnings will depend on numerous factors, but one thing is for sure - the search engines will love your site for bringing new content to the Internet and will reward you by ranking it higher.

Learn more at www.thegoogleincome.com and www.googleadsense-empire.com

Article Source: Tips You Should Consider When purchasing an AdSense Site!

Promoting Business over the Internet.

Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes. I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill!

Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. These messages will be received by people only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple --- work or starve.

Examples of active promotions include Pay Per Click Search Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.

Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today.

Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.