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Google AdSense: Google’s Information and Tools

Google AdSense FAQ
the Adsense support for official guidelines.
Google AdSense Help Page provides a very detailed FAQ about Google AdSense. Learn optimization essentials, how to design successful ads, savvy ad placement and how to use features wisely.
Google Adsense Program Policies.
Google AdSense Ad Formats
an overview.
Google AdSense Success Stories provided by Google itself. Many interesting insights in concrete decisions, which helped to increase Google AdSense revenues.
Google AdWords: Keyword-Tool
The Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Start your search by entering your own keyword phrases or a specific URL. You can then add new keywords to the green box at the right.

Things You Must Do But Dont Know How.

■“AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
■However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”
[100 Google Adsense Tips]
■“First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
[Inside AdSense: First impressions count]
■“Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”
[Where should I place Google ads on my pages?]
■“Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.”
[Six AdSense optimization tips for forums]
■“The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.
■So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.
■We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”
[Google AdSense Optimization Webinar]
■“The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”
[Yahoo! Publisher Network: Location, location, location...]
■“I found the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR.”
[Google Adsense Tips for Webmasters]
■“Post Adsense ads on text rich pages, avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site, Blend ads with your page - remove the borders by having a similar color as your background.”
[How to Increase Google Adsense CTR]
■“To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”
[How to Remove Public Service Ads (PSA) in Google Adsense]
■“You can now run AdSense on the same page as other contextual ad programs.” (January 2007)
[It's official! You can now run AdSense on the same page as other contextual ad programs]
■“Google AdSense Policy: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads.”
[Inside AdSense: Ad and image placement: a policy clarification]
■“Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting is the latest and most effective addition to AdSense”.
[Display Relevant Adsense Ads Using Section Targeting]
■“Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”
[Positive Adsense Experiment]
■“Never click your own adsense ads or get them clicked for whatever reason. Never change the Adsense code. Do not run competitive contextual text ad (2006) or search services on the same site. Do not mask ad elements. Avoid excessive advertising and keyword stuffing.”
[ 15 Common Mistakes that Violate Google Adsense TOS ]
■“Putting ads on your site won’t hurt your traffic. There are 6 sorts of bloggers’ income: Google Adsense, Donations (e.g. PayPal), Text Link Ads (sold for a fixed amount per month), Chitika eMiniMalls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)
[How to Make Money From Your Blog - a VERY extensive article]
■“A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.
[How to Get Relevant AdSense Ads (Especially For Bloggers)]
■“Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels. Give it time.”
[Tips on Blog Adsensification]
■“You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide - the large rectangle 336×280 is the best paying adsense format.”
[Adsense Tips, Layout Optimization Tricks for HigherCTR]
■“Google AdSense folks have unveiled another useful feature for Adsense publishers - Section Targeting. The concept is simple but the advantages and possibilities are endless.”
[Display relevant Ads in Blogs: Just suggest Google]

And a few more Tips

Summary

1.Follow Google AdSense Terms and Conditions. This is their game. Play by their rule. If in doubt, ask.

2.High traffic is important. Search Engine Optimization helps achieve this.

3.Content is king. Update your website regularly. Create fresh contents everyday.

4.Give reasons for your visitor to come to your site. Provide values.

5.Some subtle changes on your site can double or triple your earning.

6.Never stop experimenting.

7.AdSense is not the only game in town. Try other networks. You may find that others are better suited for your website.

8.Never stop learning.

9.Don’t give up.

100 Google Adsense Tips - Part 5

81.Watch your statistics and pay attention to articles that bring in visitors.

82.Write more articles within the subject that attract visitors.

83.Web-savvy visitors are less inclined to click on ads.

84.Have patience. You need time to build the traffic, and to optimize it.

85.Think long-term. Analise what your visitors need, provide value and good experience to visitors.

86.Consider buying websites. If you do it right, you can get back your investment in a relatively short time.

87.Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.

88.Use Google AdSense section targeting to help AdSense deliver more relevant ads.

89.Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.

90.Use rotating color ads. It keeps your visitors from getting AdSense blind.

91.Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U.S., or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.

92.You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.

93.If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.

94.If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.

95.Spread the links to your website: put it on your email signature, put comment on blogs, participate in your niche forums.

96.Promote your articles in social bookmarking sites: del.icio.us, digg, reddit are good start.

97.Provide �Email a Friend� option to visitors.

98.Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.

99.Offer newsletters for visitors. It give you chance to get the visitors back regularly.

100.On AdSense support page, you can find almost every information you need about AdSense

100 Google Adsense Tips - Part 4

61.If you blog, We have some tips for you.

62.Inside AdSense is official AdSense blog, where you can find latest developments
about AdSense.

63.You can get help of other AdSense pulishers at AdSense Help Group.

64.If you are serious about making money from AdSense, get Joel’s AdSense Secrets.

65.Don’t put too many ad blocks on your site. Find out the highest CTR block and
remove the others. Few clicks on the 1$ ads are better than many clicks on the
3-cent-ads.

66.Experiment, experiment, and experiment. You can never stop trying for new ad
format. Even if you think you can’t improve anymore, one slight change might
increase your earning significantly.

67.Remove the “Advertise on this site” from your AdSense block until your site is
big enough to attract real advertisers. This will help to clear off many MFA
made-for-adsense) sites. You can disable it from AdSense account setting.

68.Use AdSense Preview Tool to test the ads that will appear on your site. You can
click on ads in the AdSense preview tool, as the advertisers are not charged from
it.

69.AdSense uses geo-location to deliver advertisement. So, what you see on your site
might not be what your visitors see. Use AdSense Preview Tool to view your
AdSense advertisement displayed for visitors from other places.

70.Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites
are sites without real content. They are either link farms, content theft, or
meta search engine.

71.Use AdSense Competitive Ads Filter to remove irrelevant ads.

72.AdsBlackList.com have good list of URLs to block. Try it.

73.Try variations of AdSense colors, format, position on different pages to make it
more unpredictable for your visitors.

74.Learn some CSS.

75.If you are putting multiple ads block on your website: put most clicked block to
appear first in the HTML. Higher position in HTML = higher paying ads. You can do
this using CSS.

76.Try to put contents on different subject topics. If it can draw visitors, write
more on that topic.

77.If you have dynamic pages, use htaccess rewrite rule to make it appear as static,
e.g. http://adsense-faq-section.blogspot.com/things.html instead of
http://adsense-faq-section.blogspot.com/?p=6.

78.Validate your site HTML and CSS.

79.Break your long articles to few short articles; this way the users are exposed to
the ads for more times.

80.Keep each article focused on one topic

100 Google Adsense Tips - Part 3

41.CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.

42.Follow good design guidelines. Avoid the common design mistakes.

43.Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.

44.Use Google Analytics to see your website statistics. It can help you optimize your site.

45.Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block

46.Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.

47.Forum is interactive medium. Be sensitive to your visitors concerns.

48.Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.

49.Choose colors that blend with your content.

50.Wrap the AdSense block around your content.

51.Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.

52.Use channels to track the performance of different format, colors, and positions.

53.Opt in for both image ads and text ads. Google will choose better performing ads for you.

54.AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.

55.Both image ads and text ads can be either CPM or CPC.

56.Put link unit ads. They can add to the bottom line.

57.Try Google Search unit. They provide value to your visitor while adding to your bottom line.

58.Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.

59.Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.

60.Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.

100 Google Adsense Tips - Part 2

22.Put your targeted-keyword on Page Title.

23.Repeat the keywords in your content.

24.Learn HTML.

25.Put emphasis around your keywords by using HTML tags like

,

, , , e.g. AdSense Tips .

26.Get domain name that contains your targeted keyword.

27.Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories

28.Submit your URL to search engines for crawling.

29.Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)

30.Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.

31.Invest for original fresh content. Write or pay for contents regularly.

32.Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.

33.Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.

34.Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.

35.New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).

36.Regular visitors have higher chance to recommend your site to others.

37.Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).

38.Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.

39.Its easier to create many websites with low earning than few websites with high earning.

40.Forum generally have high impressions count, but very low CTR.

Things You Probably Don’t Know About Google AdSense

1.AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.

2.Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.

3.Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.

4.Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.

5.Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.

6.Apply for AdSense account via blogger.com for faster approval.

7.Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.

8.Read and reread Google AdSense Program Policies and Terms and Conditions.

9.Don’t click on your own ads, or ask people to click, even if you are using proxies.

10.Don’t use click-bots.

11.Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.

12.Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.

13.Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.

14.Basically, don’t cheat AdSense. Google will catch you, sooner or later.

15.Viewing your on website will not get you banned. Just make sure you don’t click on the ads.

16.However, repeatedly reload your page to jack up page impressions can get you banned.

17.When in doubt don’t hesitate to contact the AdSense team. They are very helpful.

18.Choose a high paying niche without too much competition.

19.You can try highest paying keywords from cwire.org, but know before-hand that you’ll face very fierce competitions.

20.Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword

AdSense Success Formula From AdSense

Here is the AdSense success formula from AdSense team.

1. A content-rich page = Highly-targeted ads
2. Highly-targeted ads + Interested users = Healthy clickthrough & conversion rates
3. Healthy clickthrough & conversion rates = Success!
Source: Mike Gutner - AdSense Optimization Team


So to conclude:
A content-rich page + Interested users = Success!

It is surprising how many people cannot grok this super simple equation. Earning money with Adsense does not have to be a guessing game, and anyone
with the right information can easily achieve the following:
• How to start making money with AdSense even if you have never done it
before.
• How to triple your current click-through if you already have any.
• Multiply you earnings.
• Make More Than $10,000 in one month, every month, with Adsense
revenue!

Why AdSense is so easy and so powerful for you?

A) It is a residual income, kind of "set it and forget it".
B) It is very easy to build good websites for the sole purpose of AdSense
revenue (as long as you treat this as a real business).
C) You don't need to be a genius search engine optimization (SEO) expert in
order for you to succeed with AdSense.
D) It doesn’t force the visitors on your website to take serious action in order
for you to make money. All they do is naturally click on ads that might
help them reach their goals and you make money from each click!

How do you maximize your site?

By earning some few dollars per click from displaying Ad sense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.
Google Ad sense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Ad sense.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser has chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using Ad sense?

Webmasters everywhere can participate in Google AdSense programme where Google will serve advertisements on the webmasters’ sites in exchange for some payment. If you are a webmaster and have not put AdSense, consider to do so

1. Sign up for an Ad sense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The Ad Words will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the Ad Words displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Ad sense earnings can be checked anytime by logging into your web site account.

Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Ad sense contents.

Time and some important factors that you can practice and use.

How do you increase your Ad sense earnings?
1. Choose one topic per page. It is best to write content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher click though.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the Ad Words to be displayed.
5. Site Build It. This is the perfect tool to be used for creating lots of Ad sense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow.