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Things You Have to Know.

Before anyone can begin to understand the basics of increasing their earnings
with Adsense, they must have a certain level of background knowledge.
Before we begin, make sure that you know how to do the following, and that you
aren’t fooled into buying this information from anyone touting it as a “secret” to
success.
While the following fundamentals are key to success, they are not big secrets, so
don’t be fooled into paying for them. Do, however, take time to learn and
implement them if you haven’t already.
• Using large rectangle blocks for Adsense ads, borders, and outlines that
are the same (or similar) color as your web page will avoid having your ad
“stand out”. In addition, sticking with the color blue is ALWAYS the best
bet, as internet surfers are accustomed to clicking on blue-colored links.
You don't have to write your own original content – Stop worry about
duplicate content, done right you can use other people content, rank high
in search engines and they will thank you for this!
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• The more sites you have, the BETTER. Utilizing Adsense on only one
website is fine, but isn’t likely to garner much attention—or profit—unless
you have an enormous amount of traffic. Put simply, the more sites you
maintain, the better chances you have of realizing your financial goals.
Will these tips help you maximize your profitability through Adsense?
Absolutely! Are they secrets? Absolutely not!
Remember, these are FUNDAMENTALS, not insider tips. Learning them will
help you get started, but they will not separate you from the crowd, so don’t
spend your hard earned dollars just to have someone regurgitate the same
information that your average webmaster already knows.

Tip #1: Forget About Perfect Markets.

Looking for a “hot market” and then trying to get in on the action just makes
sense, right? Wrong.
While some online markets are definitely more profitable than others, the key to
success with AdSense is not through picking one high-quality market and sticking
with it - it’s about quantity.
Put simply, the more you diversify your online interests, the more money you are
bound to make.
Does this mean that you shouldn’t take time to do market research by checking
Overture’s search numbers, click costs, search engine competition, and affiliate
programs?
No. Those are fundamental tools that you simply must use and master.
But understand that not all markets are as easy to conquer as others, and there
is honestly no rhyme, no reason, and no market research that can determine
which ones you’ll have success with.
For example, one day you may be able to reach the top-ten in a super
competitive market, and the next day you may find yourself barely entering
Google’s ratings. Even wide-open, non-competitive markets may be difficult to
get a foothold in (rankings wise), making predicting success is difficult if not
impossible.
That’s why it’s important for you to work in as many different markets as possible,
instead of analyzing which one or two might work best for you.
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Chances are, if you test out ten markets, at least two or three will be profitable.
Do this every week, and odds are that you’ll be making quite a profit in no time.

Tip #2: Quantity Outweighs Quality

Unless you are extremely gifted at predicting the future, we suggest that you
heed this secret. It is based on simple math. The more opportunities you are
working with, the better you can expect the results to be.
We learned a long time ago that we cannot accurately guess which markets are
going to profitable and which are not.
Now do not misunderstand us. We do all the standard market research that we
all need to do before choosing a market.
We would investigate Overture's search numbers and cost per clicks, we'd check
on the competition, we'd make sure there were at least 2 or 3 reliable and solid
affiliate programs associated with the particular market and so forth and so on.
We were doing our homework.
But even after all the research, the investigating, there were some markets that
we were simply not able to turn a profit in.
More often than not, we noticed that this failure had nothing to do with the
competition that we faced in that market. In fact, there were some markets that
were very competitive in which we achieved very high rankings. Then, for some
reason, there were other markets that should have been a snap for us to profit in
that did not pan out at all. There were times when we couldn’t even make the top
10 for a single keyword!
So that's when we decided to employ a new methodology.
It's simple: throw enough out there and something will hit the target.
And it works.
After using this rather simple method and seeing the results, we no longer care if
a market appears to be quality market or not. Our results proved to us, at least,
that if we go into 10 markets, we can usually expect 2 or 3 of them to turn out to
be profitable winners.
Once we understood that this method, while simple, returned good results, we
continued to use it. We would put in another ten markets per week, and over
time, by doing that, week after week, we eventually built a huge network of sites,
in hundreds of different markets, all of them profitable.
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Now, you can follow our suggestion and do what we have been doing or you can
work yourself to death trying to find those few “perfect” markets, which, as far as
we are concerned, actually change one week from the next.
Our method takes work. There is no way around that truism. But we have some
tips on that for you as well.

Tip #3: This is business. It is not playtime.

You might be surprised by the number of people who complain that they do not
make any significant income from their AdSense campaigns. When we ask them
how many markets they're in or how many domains they have, their answer is
usually 10 or 15 markets, and only 1 or 2 domains per market.
Here is another truth that many people do not want to face head-on. You cannot
make any money with AdSense unless you are in a lot of markets. And within
those many markets, you must have many websites if you want to really
penetrate your niche market and make the most profits from that market. In
today’s world, you need to have a lot of smaller sites.
So how can you do all of that?
Well, you cannot, unless you first address some important issues.

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